The personal care and cosmetics industry is a highly competitive market where product marketability and functionality are vital for success. This industry has the most diverse range of packaging with solutions in all shapes, sizes, and colors to accommodate personal care and cosmetic products such as creams, serums, lotions, shampoos, conditioners, perfumes, lotions and more. Functionality is a key component when selecting the perfect packaging for personal care and cosmetic products since products in this industry are often marketed as a luxury and consumers want to use every last drop.

Types of Bottles & Containers for the Personal Care Industry

The personal care and cosmetic industry have the largest assortment of packaging solutions due to the wide range of product uses. Paramount Global has worked with personal care and cosmetic brands to provide packaging that includes boston round bottles, dropper bottles, oval bottles, bullet round bottles, regular wall jars, thick wall jars, double wall jars, acrylic jars, foamer pumps, squeezable tubes, airless pumps, fine mist sprayers, and more. Personal care and cosmetic containers typically stocked are HDPE, PET, and glass. Sizes can range from 5 ml for a spray to 32oz bottles for shampoo. Common colors are white or natural for plastic containers and clear, amber, or cobalt for glass. Matching caps are available with white continuous thread closures being the most commonly stocked, but for products that need a specific dispensing output or custom colors to match the brand, Paramount works with a global network of suppliers to source a complete package that will meet the product’s needs.

Sustainability continues to drive trends, and in an industry where success is often closely tied with trends, personal care and cosmetic consumers demand the industry to keep up. Sustainable options for personal care and cosmetic products include recycled PET, recycled HDPE, bioplastics such as resin derived from sugarcane, as well as traditional materials such as glass and aluminum. Materials such as glass and aluminum are replacing traditional plastic bottle styles to encourage more eco-friendly materials. All packaging options can be explored to help brands achieve their sustainability goals.

Custom Container Design & Decoration

Marketability is as equally as important as functionality. Design drives appeal in the industry and Paramount offers a variety of services to achieve the design to best represent a brand. Decoration services from labels to in-mold decoration are available to help optimize a stock package and transform it into a distinguished brand. For a truly unique package, we have worked closely with customers from package design to decoration for a one-of-a-kind package to stand out in this competitive market. Speak with a packaging specialist today to learn more about how to grow your beverage business with Paramount as a packaging partner.