Packaging Innovations & Empack 2024 Recap

Paramount made its European trade show debut at Packaging Innovations & Empack last week, and it was an incredible opportunity to meet potential new partners. The show took place on 21 and 22 February 2024 at the National Exhibition Centre (NEC) in Birmingham.

Organized by Easyfairs, the two-day event in the UK showcased the entire packaging supply chain, providing attendees with an opportunity to experience the future of packaging solutions. The event consisted of three focused shows: Packaging Innovations, Empack, and Contract Pack & Fulfilment. These shows collectively served as a platform for brands to network, learn, and source ideas for enhancing their packaging strategies.

This event attracts designers and technologists from various industries, such as food, retail, pharmaceuticals, and personal care. Packaging Innovations offers a platform for business, networking, and exploring packaging trends.

Empack, a packaging technology event, showcases cutting-edge capabilities and innovations in packing and filling. It attracts buyers and specifiers from various industries, including FMCG, food and drink, household products, and pharmaceuticals, providing a platform for networking and exploring the latest advancements in packaging technology.

"When you bring together all the biggest names in the world of packaging and D2C brands under one roof, magic happens,” said Renan Joel, Divisional Director – UK & Global Packaging Portfolio at Easyfairs. *“Whether it’s a new material supplier, an innovative pack format, a new contact while networking, or just a spark of inspiration ignited in a debate, everyone leaves Packaging Innovations with something they can use to grow their business." *

Paramount Global was in good company with over 7,000 attendees and more than 400 exhibitors at this event, which was significantly larger than in years past. The exhibition hall brimmed with companies eager to find sustainable and innovative packaging solutions. We had numerous insightful discussions centered around reducing carbon footprint and embracing eco-friendly packaging options. Our offering of stocking agreements and transportation services took many attendees by surprise, and we were pleased to offer our unique services to this new market.

It was great to see so many companies interested in implementing sustainable packaging solutions. In anticipation of the implementation of comprehensive Extended Producer Responsibility (EPR) regulations and associated fees in 2025, businesses in the UK are reevaluating their packaging strategies. This legislative initiative aims to promote sustainable packaging practices, and its approaching deadline has prompted organizations to rethink their approach to packaging.

The atmosphere was abuzz with innovation and collaboration, making it a truly memorable experience. We left the show feeling motivated and excited to build partnerships toward a more sustainable future. Contact us today to learn how we can be your packaging and supply chain partner.

Didn't make it to the show? Check out our quick video recap of the show and our booth display!

Want more? See what shows Paramount attended last year and where you can find us in 2024.