Paramount Global Services Rebrands to Paramount Global

On August 29, 2019, we launched our new brand: Paramount Global. Paramount Global Inc. is a DBA of our legacy company, Paramount Can Company, Inc. Additionally, our freight and logistics business, IPPCO Global Services, Inc., will be merged into Paramount Can Company, Inc. Just as we serve to simplify our customer's packaging solutions, we decided to simplify our brand to convey the transparent and honest values Paramount Global was established on.

We didn’t want to deviate too far because of the history associated with our name, but we wanted to cut down on the length. We decided to simply shorten our name to Paramount Global for easy recognition while preserving our brand’s equity. As for the logo, the process was much more detailed process compared to finalizing the decision to shorten our name. We worked with our graphic design team to build a logo that would carry the brand to the future, yet pay homage to our legacy. Core elements, such as the dark blue color, the use of the triangle, and refresh of the previous font style pays homage to our previous brand. We chose, however, to introduce green into the brand as a representation of growth under the leadership of a new generation.

Although our brand has visually evolved, we continue to operate on the same customer-first values that the company was established on. We greatly appreciate all our partners who have grown with us over the years and are now stepping into a new generation with our new brand. However, we also look forward to continue growing with new partnerships as we continue striving to build lasting relationships.